Branding on social media has become typical for companies these days, but for the NYPD, it didn't work in their favor. The department asked people to post selfies with police officers using the #MyNYPD hashtag, and Twitter bombarded the tag with heartbreaking photos of police brutality and a reminder of why so many people aren't fans of the police force.

Protesters, animals, and The Central Park Five were all highlighted in the trend, showing that no one is safe from the police.

Take a look at some of the tweets above.

Photo Credit: Wikipedia 

Source: twitter.com