Jason Collins, the first openly gay, active players in major sports, is coming out on top in popularity poles, according to his jersey sales on the official NBA site. His number 98 Brooklyn Nets jersey is outselling LeBron, Dwyane Wade, and other star players, according to NBA Senior Vice President Vicky Picca. She added, "Jason Collins' return to the league represents a historic moment, and fans continue to show their support by (buying) Jason's jersey."

Last week, Collins signed a 10-day contract with the Nets, and chose the symbolic number 98 to wear on his back in honor of Matthew Shepard, the gay University of Wyoming student beaten to death in 1998. 

Source: cnn.com