Diddy is making big moves in the distilled spirits industry, as he just partnered with Diageo, the world's leading premium drinks business, to acquire luxury tequila brand DeLeon. The 50/50 global partnership was just announced between Diageo and Combs Wine & Spirits has been a quickly growing business since they first came together in 2007 with Ciroc. The company went from a 50,000 a case business to nearly a 2 million a case brand today. 

DeLeon's 100% blue weber agave boutique tequila already has a strong following with the Hollywood and elite crowd, who align the choice of their spirits as a part of their luxury lifestyle. Diddy spoke about the acquisition during a recent press conference, "Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio." 

He added, "DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights."