Lady Gaga's new album "ARTPOP" has had plenty of promotion behind it, but sales are expected to fall well short of her previous offering, "Born This Way." First-week sales of roughly 260,000 copies are projected for the pop diva's new release, according to Billboard. That would be a more than 75 percent drop-off from her prior album, which bowed with 1.1 million units moved.
That flop may not just end with bad press. The underwhelming sales may lose Interscope Records $25 million in promo campaign costs, according to a story published at Examiner.com on Saturday.
The soft sales for Gaga's latest, coupled with the massive promo spend, could cause layoffs of Interscope employees, most likely around Christmas, according to the Examiner report.
Source: za.omg.yahoo.com
