Back in December, West Coast rapper Game started Rolex Records with fellow rapper Stat Quo. Unfortunately, the two lost the Rolex name, after the luxury watch company were predictably angry about it. As a result of legal proceedings, Game was forced to change the name to "The Firm."
"So after a long 6 month legal battle with Rolex watches over the name 'Rolex Records' we lost & had to fully change the name of the label & it's logo away from the likeness of Rolex's crown & stay away from any & everything resembling Rolex. Can't use 'Roley Boyz' or 'Roley Records' either," wrote Game in his long Instagram post. "But today a new regime starts & I am officially the CEO of 'The Firm' & we are looking for elite artists to be a part of a new movement."
Game even invited everyone interested to post their Soundcloud links in the comments, so that he can find some talented new artists for "The Firm."
Source: allhiphop.com
