J. Cole broke away from his normally calm and collected persona to go on a late-night Twitter rant about the projected sales and reviews for his new album, "Born Sinner." Around 3 a.m. Eastern Time, the North Carolina rapper began spouting off his thoughts on what the media is saying about his new record. 

"Projections f*cking up hip hop. First week tally's f*ckin up hip hop. Your 1 listen reviews are f*cking up hip hop. To keep it real, your whole publication is f*ckin up hip hop. Drake saving hip hop Hov Saving hip hop." 

Hit the above slide to read more of what J. Cole had to say: 

Source: hiphop-n-more.com