Before No Limit records blew up into one of the most successful labels of the 1990's, CEO Master P revealed that he was thinking about signing Tupac.
P told Hip Hop DX, "To be honest wit'chu, at one time, I was thinking about signing Tupac. "[Tupac] was liking the movement of what we was doing. but we wasn't fully there yet. ... That was one little piece that I was looking at like, 'You know what? This could be alright.'"
When asked if Tupac was personally interested in the label, P replied "Everybody was interested in No Limit. I don't think there was one person in the music business that wasn't interested in being a part of that movement."