Kanye West's likability is on the decline, and many are chalking it up to the so-called "Kardashian curse." It may sound silly, but real data taken from Nielson showed a notable drop in popularity for the Kardashian sisters' other boyfriends -- Lamar Odom, Reggie Bush and Kris Humphries. Could 'Ye be heading down the same path to relative obscurity?
It would seem so. According to data from E-Poll Market Research, which assigns celebrities an "E-Score" based on their marketability, Weezy's popularity has taken a nosedive since he first stepped out with new girlfriend Kim in April 2012.
"He was starting to bounce back from [the 2009 VMA incident with Taylor Swift]," E-Poll Senior Director of Marketing and Communications Randy Parker told the Huffington Post. "There does appear to there is some sort of fallback or blowback from him hooking up with Kim. One of the things we measure is an attribute called 'Overexposed'. We find that people use it as a general way of saying, 'I've had it with you. You've just gone a little too far.' I'm guessing his overexposed score is quite high."
Kanye's "Overexposed" attribute currently sits at 37%, with the average number for a celeb being a measly 4%. Not surprisingly, Kanye's future baby moms sits at a bloated 62% "Overexposed" rating.
Check out the graph put together by Huffington Post which really illustrates the effect Kim has had on Kanye's popularity.