Earlier this month, many were surprised to learn that Beyonce signed a staggering $50 million deal with PepsiCo. The deal will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer's chosen creative projects. But not everyone is excited over the singer's endorsement deal.
The Director of the Center for Science in the Public Interest, or CSPI, has issued an open letter to Beyonce, urging her to reconsider the deal. He cites the Pepsi beverage as being one of the main contributors to obesity and other health problems in children and adults.
"Beyonce you have a unique position in the cultural life of this country and are an inspiring role model for millions of young people. Your image is one of success, health, talent, fitness, and glamor. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans."
"I imagine that it must be hard for anyone to turn away $50 million. But this endorsement deal strikes me as particularly inappropriate, considering your popularity with America's young people and the extent to which Pepsi and other sugary drinks promote disease," the Director wrote.
He finished off his letter by offering Beyonce a chance to donate her profits to charity or even hospitals.
"I respectfully urge you to reconsider your arrangement with PepsiCo. If you move ahead with your promotional activities, you may wish to consider donating your proceeds to a hospital, diabetes organization or another reputable charity involved in the prevention or treatment of soda-related diseases."