
As the head of the collective, Odd Future, Tyler the Creater, is what hipster-hop is morphing into. The Cali rapper has been able to merge skate culture and hip-hop. Along with being stoners, he and Odd Future represent current youth culture, using Tumblr and other social media to distribute content.
In addition, Tyler has an artistic side, not only as a producer, but he also creates all the artwork and merchandise for Odd Future.