NY Art Dept. & Mtn. Dew React to NYC Soda Ban
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In response to Mayor Bloomberg's proposed soda ban, which will be voted on Thursday, Sept. 13th, Mountain Dew and the New York Art Department joined forces to offer their viewpoint through creative culture. Their local outdoor campaign, titled "PROHIBITION: NEW YORK CITY," features an imaginary 17oz can, which is a nod to the proposed limitation of NYC retailers selling 16oz sodas and smaller.
If you see the good humored political pop art around the city, be sure to snap up a pic on Instagram with the tag #dewyorkcity.
In response to Mayor Bloomberg's proposed soda ban, which will be voted on Thursday, Sept. 13th, Mountain Dew and the New York Art Department joined forces to offer their viewpoint through creative culture. Their local outdoor campaign, titled "PROHIBITION: NEW YORK CITY," features an imaginary 17oz can, which is a nod to the proposed limitation of NYC retailers selling 16oz sodas and smaller.
If you see the good humored political pop art around the city, be sure to snap up a pic on Instagram with the tag #dewyorkcity.
