Jay-Z's heavy impact within the Brooklyn Nets organization is beginning to have an effect, and the rap mogul is really using his share of the franchise to his advantage. It's been reported that Hov is opening a 40/40 Club as well as a Rocawear Store within the Barclays Center, and he'll be stocking the arena's VIP suites with "Ace of Spades" champagne.
"As much as his partners are getting out of him, Jay-Z, whose real name is Shawn Carter, is benefiting handsomely, too, beginning with free use of one of 11 exclusive 'Vault' suites, for which paying customers are charged $550,000 a year. Suite owners will have access to a champagne bar serving Armand de Brignac, an expensive bubbly that Mr. Carter promotes and in which he holds a financial interest...the arena will contain a 40/40 Club, an iteration of his sports-bar-style nightclub chain. There will be a Rocawear store, selling his clothing line, on the arena's exterior. Even the advertising agency used by the Nets, Translation, is half-owned by Mr. Carter."
What do you think about Jay's new additions to the arena?