Lil Wayne and Mountain Dew continued their friendship on Wednesday when they announced their partnership with STOKED, an action sports youth development agency. The rapper and the tasty soda have been campaigning together under the name "DEWeezy" and even created www.deweezy.com in hopes of increased interest in different action sports, specifically skateboarding.
"We've been looking forward to announcing this phase of the DEWeezy project and getting our consumers involved," said Brett O'Brien, VP of Marketing at Mountain Dew. "The campaign is about igniting creativity and celebrating people who follow their passion--like Lil Wayne has with skateboarding."
An earlier project of the campaign involved building a skate park in New Orleans' 9th Ward Village, a place that was tragically ravaged by Hurricane Katrina. They recently announced the ribbon cutting ceremony for DEWeezy Skate Park will be held on August 29th.
Source: hiphopwired.com
