Timbaland is the latest artist to take a dive into the liquor and spirits business. He is currently the co-owner of the new company and teamed up with the co-founder of Grey Goose Vodka, Tom Bruno, wine & spirit distribution expert Ryan Rosenberg, and Adam Berkowitz and Jonathan Webb, who are both expert marketers.
The new sparkling liquor they have crafted is called Lesutra, and it is going to be available in four different flavors. Timbaland commented on the high hopes he has for LeSUTRA's success once it is available for purchase.
"Everything that I create is groundbreaking and LeSUTRA is no different. With its innovative ingredients and design, I'm confident that we'll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I'm guaranteeing another hit with LeSUTRA."
He will be hosting a huge LeSUTRA launch party in Miami on Labor Day, and the brand will be sold nationwide beginning in 2013. LeSUTRA is 30 proof and priced at $19.99 for a 375mL bottle, and $29.99 for a 750mL bottle.