That's right, New York Knicks wonder boy Jeremy Lin now has his own flavor of frozen yogurt. Vermont-based Ben & Jerry's ice cream is selling "Taste the Lin-Sanity" at it's Harvard Square shop, near Lin's alma mater.

Ryan Midden, the company's manager for Boston and Cambridge, told the Boston Globe that the promotion includes an in-store basketball hoop where customers can try to win a $1 discount. It continues through Harvard's basketball season with some proceeds going to charity.

"Taste the Lin-Sanity" is a vanilla concoction that comes with lychee honey swirls and a fresh waffle cookie.