Diddy's venture with Diageo and Ciroc is really paying off, since he took over as the face of the vodka sales have risen dramatically. This alone is building his fortune and inching him closer to appearing on the Forbes 400 list, compromised of the world's top money makers.

With Ciroc's value soaring toward $1 billion, along stakes in various clothing lines, marketing firms and record labels, Diddy may beat buddy Jay-Z. The famed business man was featured on last year's cover, to The Forbes 400 with a net worth of $550 million.

Source: bossip.com