While giving his take on Donald Trump's feud with LaVar Ball on Tuesday, November 21, Dallas Mavericks owner Mark Cuban speculated that the entrepreneurial basketball dad has been thumbing his nose at the President in a concerted effort to milk the drama to his own benefit. Judging by some of the analytics compiled by one advertising research agency, the eight figures it is estimated Big Baller Brand could have made off of the rift so far, says that Cuban may be right.
"LaVar knows if he apologizes there's nothing else to talk about. LaVar doesn't apologize, he'll be in the news all day, every day, and the President will wind up having to talk about him. What's better for Big Baller Brand?," Cuban said in response to a TMZ reporter's inquiry into his thoughts on the beef.
According to Apex Marketing Group, the amount of free digital and television advertising that has been available to BBB since Ball's back and forth with Trump ensued last week, bore the potential of raising the company's value some $13.2 million. Apex president Eric Smallwood has confirmed that the figure would round out to about that much, based on a projection of the number of media references to the brand over the past five days, measured against typical ad rates.
“This back and forth with Donald Trump has extended the brand awareness outside of just sports,” Yahoo Sports cites Smallwood as saying. “People who don’t follow sports are starting to get more awareness of the brand. To have that reaction from someone as high up as Trump, it has definitely helped Ball reach a larger audience.”
Source: sports.yahoo.com
