Fans of Marshawn Lynch can anticipate seeing Beast Mode as raw and in full effect as he is on the field, off of the field, with the introduction of a new reality tv program that promises to document some of the quirks that have made the imposing jock one of the NFL's most loved figures.

Lynch's show, No Script, will be coming to audiences via Facebook, which boasts the production as the latest in a bevy of projects it has taken on, in an effort to get a piece of the original video content market that Netflix and Amazon have been successfully capitalizing off of. The social media giant is reportedly prepared to budget $1 billion towards bolstering its Watch Video service, with up to $250,000 having already been allocated for each of its long-scripted shows, while offering between $10,000 and $35,000 for shorter shows, according to Reuters.

No Script falls within the shorter show variety. The production comes to Facebook via a partnership with Bleacher Report, which will collaborate with Lynch to record eight 10-to-15 minute episodes. Facebook will hold exclusive rights to the program for a period of time, before releasing it back to Bleacher Report, per terms of the agreement.

Source: fortune.com