Lord Jamar spoke to VladTV about the success of his #BookPhoneChallenge, which went viral after he posted it last month, much to his surprise. The Brand Nubian rapper explained that he expected the response he got, and he added that it was a picture of a little girl with her stack of books that got him teary-eyed.
Moving along, Lord Jamar explains how he was annoyed by the money phone and some people's spiteful response to JAY-Z's 4:44 line about the money phone that inspired him to start the more positive book challenge. To hear more of what Lord Jamar had to say about the situation, including how the book challenge will outlast the money challenge, hit the above clip.
