First, Jay-Z forewarned the younger generation of the consequences of the money phone. Then Lord Jamar started the #bookphonechallenge, in a means to spread knowledge over the ratchetness that seems to prevail on the Internet. It looks like Nicki Minaj has joined on mature messaging as well, or used it as a marketing tool.

The Queens rapper went to her Twitter account to say that her team decided to pull the "Rake It Up" video after she's spent days on social media promoting the BTS process. "We decided to not put the #RakeItUpVideo out anymore so that ppl can stop twerking and start reading. Let's change our world 1 book @ a time," was tweeted. But it appears Nicki was just making a joke, as she later tweeted that the kingdom "can't take a lil kiki," adding, "Ya what? my darlingz, we r trying our best. It should've been out today. Trying our hardest for tmrw night. We want it out just as much as u."

Source: Twitter