Labeling the incident "truly awful" and "horrible," WalMart has apologized after a sign reading "Own the school year like a hero" was placed directly above a glass case filled with guns. A photo of the unfortunate sign placement quickly went viral across social media.

WalMart spokesman Charles Crowson told CNNMoney that the company is "working diligently" to find out where the pic was taken to ensure that it has been removed. As of Wednesday evening, WalMart had yet to identify the location of the photo.

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