The hype has been growing around Swizz Beats and Timbaland's upcoming beat battle has, with several celebrities expressing their eagerness for the event's manifestation. In the days that followed the veteran producers' warm-up teasers, Swizz got Conor McGregor to give his cosign, and more recently Nas came forward to vouch that the competition would be good for the culture. On Friday, July 21, Swizz gathered love from the West Coast, when he got up with Kendrick Lamar, who is just as stoked to see it go down.

"Come on man. That's all I'll say," Lamar said, in response to Swizz asking what he thinks about the two rap composers clashing. "Being a student of rap, when I first started rhyming what I used to do is check the f**king credits. This is something that I don't know, you know, if the kids are doing today. But I'ma explain to you. Checking the credits, this' how I'd know I wanna work with Swizz Beats one day," he said.

Timbaland has been somewhat quiet about the impending battle since signing on as the self-proclaimed king. While he was actually responsible for initiating the 3-round warm-up exchange that gave fans something to look forward to, he has since refrained from responding to Tyrese's bid to have his artist Seige Monstracity join the competition. Where Swizz appears to be promoting the showdown to other rappers, Timbo has been sharing videos of different women vibing to his material; which could be a strategic means of establishing that he will be playing to his own style and audience when the big date arrives.