Cosmetics brand CoverGirl has distanced itself from Young Thug over the rapper's use of the company's "easy, breezy, beautiful" slogan.

The controversy erupted after Thugger released a trailer on June 13 for his latest album, which dropped June 16. Originally titled Easy Breezy Beautiful Thugger Girls, the project had a last-minute renaming to Beautiful Thugger Girls, ostensibly in response to CoverGirl's admonishments.

In the trailer, a woman leaves the gym only to be beaten and abducted by a group of females wearing black balaclavas with the initials "E.B.B.T.G." stitched on the front. After being knocked unconscious by one of the assailants wielding a baseball bat, the woman comes to in a house where duct tape is applied to her face and "EASY BREEZY BEAUTIFUL THUGGER GIRLS" is written on the tape in black marker.

According to a rep for the makeup brand, a request for permission to use their slogan for his original album title or for use in the video was never made.

"CoverGirl was not contacted by Young Thug or any parties regarding his original album title," said a statement from the company.

"The album is not aligned with our values at CoverGirl. Violence and abuse are unacceptable behaviors. We do not support the use or association of our iconic slogan 'Easy, Breezy, Beautiful, CoverGirl' with Young Thug's video, album or promotional material."

Source: xxlmag.com