What started out as a grad school independent study project between four college students is proving to be a novel idea, that has received the backing of over 1,000 people on Kickstarter and raised over $100,000 in 48 hours.

The RompHim is a romper for men. The line was created by ACED Design, which is comprised of Northwestern University classmates Alex, Chip, Elaine, and Daniel, and the buzz it is generating will surely translate into a summertime trend among preppy types. Judging by the $10,000 goal the ACED team set for the campaign, it is clear that they had no idea how quickly it would take off. The RompHim Kickstarter page gives them 27 more days to meet their mark, albeit they've already surpassed that expectation ten fold.

Alex, Chip, Elaine and Daniel's idea for the RompHim grew out of their collaboration as students in a New Venture Development course that helps students develop start-ups from the ground. What they've learned thus far about branding is apparent by the product's roll-out. The models/photos on the RompHim Kickstarter page all look highly professional and customers are presented with a statement that evokes the imagery of beaches, rooftops and pool and patio parties.

"Everything was either too corporate... too fratty... too 'runway' ... or too basic. Something was missing," it reads. "Why wasn't there anything out there that allowed guys to be more stylish and fun without also sacrificing comfort, fit and versatility?"

Supporters are invited to donate as little as $5 out of the kindness of their hearts, or $25 if they'd like a RompHim patch to go along with their contribution. A cool $90 will get you the "Early Adapter Special" which gives you an original RompHim romper. There are also packages for $175 and $255.

Despite the cash, it is apparent many are willing to put down to get in on the craze, not everyone is about the RompHim. Coverage on the campaign drew more criticism than it did support, with Twitter trolls attacking the viral subject. "TODAY IS CANCELLED. THIS ROMPHIM IS TEW MUCH. You a dude who wants to wear a romper? BUY A ROMPER. GOD. SO stressed. I need an avocado toast," one agitated critic wrote upon learning of the new romper for men.

Source: buzzfeed.com