Ruff Ryders CEO Waah Dean shared stories from the label's past, including shopping Ma$e and The Lox to Diddy, who later signed both acts. Dean explained that Bad Boy was buzzing due to Biggie being on the label, which he thought would be a good look for The Lox. Later on, things didn't work out with The Lox, and Diddy released them from their contract, and they went to Interscope.

During the conversation, Waah spoke about signing Eve and DMX not wanting to do the "Ruff Ryders Anthem" after first hearing the beat. To hear how they got him to record the music, and more stories about the label hit the above clip.