The Lox paid a visit to DJ Whoo Kid over the weekend, appearing on The Whoolywood Shuffle, where they covered some distinguishing factors between the industry of days past and the industry in its present state while discussing Hip-Hop.
Rakim, KRS-1, and Big Daddy Kane were among the predecessors recognized as standard bearers to D-Block, Jay-Z, Nas, and other 90's artists that would eventually come along and incorporate some of the techniques they learned from their forefathers. But back then, lyricism was respected, posed Styles P, saying, "They're on a different wave. They don't give a f**k about bars." Jadakiss touched on how he recalls coming home from school, turning on the radio, and studying the delivery brought across the airwaves by his favorite rappers. He stated his belief that it is different for today's generation because the constant demand for newer artists moves them in and out of the game quickly, and that carries over into the integrity they put into their craft.
"You can be dumb hot for the next 9 months, and you can disappear after that," said Kiss. "So they just.. if you catch a wave of some money and some heat and some endorsements and one of them 720 deals, you feel like you the s**t."
The new school's commitment to the culture became a hot topic in Hip Hop in 2016, with several veteran emcees taking shots at young artists for serving up work that was lacking. Such was the case when Royce da 5'9" roasted ILOVEMAKONNEN over a lazy freestyle he kicked on the Tim Westwood show. Before long, some rap newbies were returning fire. Lil Yachty can be credited with starting a movement dubbed "Mummble Rap" by Hot 97 radio host Ebro, after Yachty dismissed the importance of contributions made by such rappers as Nas, calling his work boring. The veteran DJ and the novice rapper would go back and forth over Twitter, leading to a Yachty appearance on Ebro In The Morning, in which he further ticked off rap purists by questioning the value of lyrical complexity.
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