Say what you want about Steph Curry’s game, he’s currently the best player in basketball. He is on the team with the best record in NBA history, he shattered the NBA record for three pointers made in a season (a record he set by the way), by more than 100 threes, and he is looking to capture his second straight MVP trophy. With the rise in talent comes a rise in popularity as well. His Jersey was the best selling this season, Warriors ticket sales skyrocketed, and Curry’s second Under Armour Silhouette came in more colorways than Curry knew what to do with.
Speaking of the “Baby Faced Assassin” and his athletic sponsor, Curry’s helped Under Armour rake in 1.047 billion in merchandising sales, topping analyst predictions of $1.036 billion. UA stock has also risen to .04 cents a share, which is also higher than the initially optimistic outlook of .03 cents. According to Forbes, their performance could bring up the share to equal weight, up from it’s recent downgrade of underweight.
Footwear in specifics brought in quite a bit of money, with $264 million in net revenues for Q1, a remarkable 64 percent increase over this time last year, when the brand reported $161 million in footwear earnings. The Curry Two no doubt was a large factor in the surge in sales, but Under Armour has a ways to go to be a legit competitor to Nike, who made $2.404 Billion in footwear alone.
