Hot 97 has partnered with Tidal to stream 2015's Summer Jam Festival along with exclusive behind-the-scenes footage.
According to XXL, Tidal will begin streaming the show at 2 p.m. Sunday and replay the show the following day. The nine-hour stream will also consist of exclusive content like artists preparing for the show, interviews and more. Deon Levingston, General Manager of Emmis NY, spoke on the partnership in a press release.
"Hot 97 began streaming Summer Jam in 2012 as a way to connect with our audience and fans around the world who may not be able to attend the live event," Levingston said.
"In 2014, more than 1.3 million viewers tuned in to the stream across multiple distribution partners. Given the value of the Summer Jam brand, the performances and behind-the-scenes action, we're excited to have an exclusive partner like Tidal behind this year's event. Through this partnership, Hot 97 is not only able to provide fans with the hottest content, but also able to work with the biggest emerging music platform out today. As the digital age progresses, radio must progress with it. We're excited to work with Tidal to expand Hot 97′s presence, as well as give viewers a taste of the live action via the stream."
Acts at this year's show include Omarion, Chris Brown, Big Sean, Childish Gambino, Fetty Wap, Trey Songz and Kendrick Lamar as the headliner.
Source: XXL | Photo Credit: Splash News
