Big Sean recently announced the launch of his fashion and lifestyle company, Aura Gold.

The fashion side of the company is called "Finally Famous", and the Detroit rapper will be appearing at ProjectMVMNT tomorrow at the Mandalay Bay in Las Vegas to introduce the Fall 2013 collection, called "The Black Collection."

"Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time."

Check out a few pics from the line.