Nastradamus has partnered with Hennessy as a spokesman for its second annual, award-winning Wild Rabbit campaign.
The Wild Rabbit campaign was created to highlight individuals who inspire and continue to pursue greatness. Manny Pacquiao, Erykah Badu and Martin Scorsese are just a few of the big names that were featured in the 2012 campaign.
"Our 'never stop, never settle' mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one's potential comes from an inner drive continuously grow, continuously improve and seek greater levels of mastery," said Rodney Williams, Senior Vice President, Möet Hennessy USA, in a statement. "Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions."
It should come as no surprise that Esco was chosen to represent the campaign. The Queensbridge emcee had a huge 2012 with the release of his smash-hit "Life Is Good" album, and was recently named by CNN as the greatest lyricist of all time.
"This partnership with Hennessy has been almost two decades in the making," Nas said in a press statement. "I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to 'never stop, never settle."
To celebrate the partnership, Nas will be performing tomorrow, January 15th, in Times Square. Go here to score a free invite to the show.