In 2013, Shaquille O'Neal will be releasing his "Luv Shaq" vodka to the masses. It has been described as being a sugar and gluten free liquor, according to the New York Post, and will be available in a coconut flavor as well as plain vodka to start. A photo of Shaq with humongous wings will be featured on the bottle, which should be rather interesting.
Drew Adelman, founder of Devotion Vodka which is in charge of producing Shaq's liquor brand, has high hopes that Shaq's beverage will definitely be able to compete with that of Sean "Diddy" Combs' Ciroc vodka brand. He also stated that it will be available for the public at a "more competitive price" which will probably be slightly cheaper than Diddy's Ciroc vodka.
Look out for the "Luv Shaq" to hit store shelves in 2013.