Beyonce has inked a monumental deal with Pepsi for $50 million, according to The New York Times. The deal reportedly includes the typical commercial and promotional appearance, but the company is also investing in a number of Bey's creative projects.
Pepsi's moving in the same direction of Red Bull, Converse and Scion, who have all sought out new inroads in the music business, which is continued to see a decline in marketing budgets. Together, Pepsi and their rival Coca-Cola have spent a whopping $330 million on campaigns associated with music and sports figures.
In addition to her promotional spots Beyonce's Super Bowl performance will be sponsored by Pepsi, who will in turn release a limited edition can featuring the pop star.